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Activate your account . KFC hands U.S. media to W&K, its creative agency By Megan Graham and Jessica Wohl . Published on KFC U.S. has handed media buying and planning to Wieden & Kennedy , which has been its creative agency since 2015. Spark Foundry, part of Publicis Groupe, had handled the U.S. media account since January 2017 . "KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency," KFC U.S. Chief Marketing Officer Andrea Zahumensky said in a statement.
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